The MARY CHING Challenge is pure entertainment and involves posing with your legs out of a boot or window of a car to showcase your shoes! It was originally started during lockdown because we were bored, had nowhere to wear our shoes and it was a good way to use our cars since we were not driving anywhere. We wanted to show that even during a pandemic, luxury can be fun, playful and a bit silly. We challenge you to see your shoes from a different perspective!

Open to all ladies, gentlemen, kids and dogs. All coloured soles are welcomed. We are an inclusive brand.

#marychingchallenge

#headoverheels

Founded in Shanghai in 2009 by Alison – MARY CHING - Yeung, is a luxury footwear and accessories brand which takes inspiration from her Eurasion roots – quirky Britishness fused with the rich history of China. She decided to create a world where we are all welcome.

The brand is wildly playful, eccentric and quirky and she wishes to keep these elements throughout her collections and designs.

Being the daughter of a diplomat gave Alison the opportunity and privilege to travel extensively and to live in exotic places around the world with her family. Home however is England, always. Studying fashion, Alison graduated from Central St. Martins design school in London. Her passion and love of design started from a young age when she was invited on an art scholarship at her first boarding school.

Alison is proud to have started her iconic designer shoe and luxury accessories brand in Shanghai at the tender age of 26 catering to the high end, young, sophisticated clientele of the fashion world. Her fame catapulted her into the permanent collection of Chinese shoe designers for the infamous Victoria & Albert Museum in London. Returning to London, she is looking forward to introducing the CHINGdom, which designs opulent shoes, ultra-soft cashmere slippers, fashionable loungewear and unique jewellery pieces under its name. Since its humble beginnings, the design house has grown and continues to evolve. Alison is thrilled you can join her on this incredible journey. The epic story continues… Welcome to the CHINGdom.

Please allow me to introduce myself as Mr Dim AKA the Guardian of the MARY CHING Stiletto. I’m considered to be a bit of a dude if I may say so myself. And, if I were human, I’d most likely be Al Pacino. We’re similar in age you see. I’m 12 years old in dog years which makes me close to his age. If it was up to me, I’d play him in Scarface holding the cigar. You see, I enjoy the finer things in life. Not to mention I have a younger wife in London called Marmite.

Now let’s start with my name. Born in Shanghai, my mum is the infamous Ms Ching. I was her birthday present from two of her closest friends. What good taste and serendipity they had in finding me. I am loyal and loving as ever and to this day. As it turns out, she loves eating food from all over the world and decided to name me after her favourite dish! That’s right Dim Sum.

I’m lucky to have her in my life as she is so much fun and so creative. She taught me to walk without a lead and showed me how to make new friends in the park. I also model for her for magazine shoots and you’ll see me in The Great Wall of MARY CHING. The ladies say I am very handsome and photogenic so I’ve been told.

As a young man, my mum took me to high-level meetings and I accompanied her to the design studio every day. As top dog seat in the house. I was the boss let me tell you and I watched over everything that was going on.

The first boutique opening in Shanghai was in an unusual location, situated in a Fire exit! The prestigious Ferguson Lane was a community of shops, restaurant and offices in the heart of the French Concession. Presenting unique designs of shoes to the owner of the development, we were granted the right to decommission the fire exit and our first boutique was putting out all the fires of the rapid interest that followed.

Our Interior designs for the boutique gravitated towards using the key brand colour of the Opulence Royal Purple, with the playfulness of a bronze Panther that was named ‘Prince Eric’. Cushions with the slogan, ‘GOD SAVE MARY CHING’ welcomed the visitors.

The second boutique followed in Takashimaya Department store which saw mirrored fan like panelling with dancing leg tables holding MARY CHING merchandise. The dreamlike world of the CHINGdom continues to evolve the brand and London is the next foothold planned with a new store in the pipeline...

Due to restrictions of the Pandemic faced by us all, we will focus on the world of MARY CHING on our website, for now,  which we hope will inspire and entertain you. We look forward to sending you our products directly to your door.